annual report is intended to provide a window into track record and goals of the corporation. This has functioned more like a prism; yes, it offers a view from the outside in, but it is also a way for this innovative designer to communicate best pratices with one another. The ideas retract and rebound, enabling people at all levels of the company to speak to one another while eschewing the traditional top down vocabulary that characterizes much corporate communications. The agency's role has been not simply to design annual reports but to help shape the myriad ways the limited defines its corporate culture - inside and out.
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Note: Some of the Annual Report cover was in proposal stage during the process of the development.
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