In 1994, it was 40
years since Leica had switched from the old threaded mount to use of a bayonet mount
with old classic LEICA
1954. There was an old saying where any successful business corporation and/or enterprises
must withstand a trial for at least half a Century before you can say if it will
be a successful Global trademark. During the first four decades after the switch,
Leica had gone through numerous hard knocks, ups and downs in its business cycles,
and is still standing tall, as one of the remaining original icons representing the
German optical industry as a whole. I guess other than traditional product excellence
and craftsmanship that have long been associated with Leica, brand loyalty was another
important factor for its continual existence; the remaining factor is just whether
how they can strengthen their own product strength and adapt themselves to the modern
world that keeps evolving in various forms, technologies and trends.
In 1994, LEICA had
unveiled a LEICA M6J Special Edition to commemorate their 40th Anniversary of LEICA
M Photography. It had various good elements that I had outlined above.