Use Your Flash effective and creatively.
Most P&S cameras and some autofocus SLRs have built in flash. You can improve your pictures by taking full advantage of the flash built into. It provides extra light when you need it, indoors and outdoor, and it freezes action for sharp pictures.
Be sure to stay within the "flash range." This is the range of distance which will be properly exposed. A typical range is four to twelve feet. Check your camera manual for the effective range of your flash, this is very important when dealing with flash. As for people who doesn't want to know more about flash, I would strongly suggest using film speed of minimum ASA 400.
I have seen too many "grayish pictures" where wrong handling of flash is the main cause. Despite the great tolerance of exposure latitude of the colour print film, grayish prints simply means it far exceeding the insurance that the safe latitude of films covers. Grayish prints usually are caused by auto adjustment of the machine in a color lab to compensate for your underexposure, where it try to brighten up a dark and underexposure image. Depending on the experience of the operator in the lab and your specific request, too contrasty images must be notify to do manual adjustment - slides film will reproduce quite faithfully the actual effect (without pulling).
Flash can improve pictures outdoors, as well as indoors. Using flash outdoors will soften shadows and brighten colors.
When working with on-camera flash, it has some pros & cons. Light from a point source like the on-camera flash falls off as the square of the distance from the source. That means things close to the camera will be washed-out and without dimension, the subject on which you focussed will be properly exposed, and the background will be nearly black. Unless your camera has the option of leaving the shutter open (usually B or T buttons on SLR) long enough to capture enough ambient light to show the background.
Virtually all on-camera-flash (even on SLR) have very small guide number - means effectively work well below 8 to 12 feet. This flash range is only good for fill flash in daylight and other elements like film speed and recharging time between shots could effectively cutting down the effective flash range. For P&S cameras, that's the reason why earlier, the suggestive film speed be minimum ASA 400 (it gives you EXTRA flash range).
Well, on the other hand, on-camera-flash is quite useful outdoors when you have situation where both shaded and sunlit objects in the same scene. Exposure latitude of photographic film and paper cannot handle the same range of contrast as our eyes. Thus, fill flash can "even out" contrast range beyond what the film and paper handles.
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